Evolve as a Brand - Paperback

About the book: This book will help you build your personal brand and leverage your brand equity for a successful business and career. The book is designed in a way that as a beginner anyone can begin from the basic level and using the tools and tactics of personal branding they will learn how to evolve as a brand and create their unique identity in this competitive world.

The strategies mentioned in the book are designed on the basis of author’s personal experience and journey of building her own personal brand that assures you the defined results when implemented in a way as explained in the book.

This book will also explain to you how as an entrepreneur you can leverage your personal brand and online presence for a successful business and how can you build your digital tribe, generate more leads to your business using social media platform and digital marketing strategies.

You will also learn how to craft a winning brand communication strategy and share a clear and concise message with your audience for better brand engagement and growing your brand influence.

PART – I: Introduction and concept of Personal Branding 1. What is Personal Branding? 2. Why is Personal Branding important? 3. What are the attributes of an effective Personal Brand? 4. How to build a career brand for a rewarding career? 5. How can Personal Branding help me grow my business? 6. How can Personal Branding help me establish my authority & being known as an expert?

PART - II: Brand discovery and identification of your personal brand elements 7. Where and how to start building my Personal Brand? 8. Finding 4Ps of your Personal Brand 9. Steps to find your niche and target audience 10. How to identify your unique brand elements? 11. Crafting your Personal Brand statement & biography
12. How to grow your brand influence? PART – III: Brand communication plan and strategy 13. How to communicate your brand with the world? 14. 3M model for simplified brand communication 15. 4Cs of a brand communication plan 16. How to prepare an effective elevator pitch for your brand

PART – IV: Communicating your brand online 17. How to use storytelling to build your brand?
18. How to create brand awareness with content marketing? 19. How to use blogging to build your brand audience? 20. How to become a social media influencer? 21. How to establish your value proposition with impactful brand communication?

PART – V: Marketing & Promoting your personal brand 22. How to develop an effective social media marketing & branding strategy? 23. How to drive more conversion to your business using social media funnel? 24. Upside Down Triangle marketing strategy for creating brand awareness 25. How to implement a call to action plan to convert your digital tribe into business leads? 26. How to write compelling content for your social media campaigns?

PART – VI: Building and growing your brand audience on social media 27. How to optimize your social media profiles? 28. Enhancing your social media networking quotient 29. How to grow your network on social media?
30. How to drive more brand engagement using social media psychology?

PART – VII: Managing your personal brand offline & online 31. What are the 3 pillars of our Personal Brand? 32. Effective use of social media platforms 33. Social media productivity hacks & planner 34. How to build and manage your online reputation? 35. How to create your digital footprints?